The Washington Metropolitan Area Transit Authority (WMATA), which serves Washington DC, Virginia, and Maryland, and is the second largest transit agency in the US, recently underwent an exciting and transformational project to improve its customer experience. AST had the pleasure of working closely with the Authority to successfully implement Oracle Service Cloud and Oracle Social Relationship Management Cloud Service (SRM). WMATA is now able to receive and respond to customer questions and comments via social media channels, and provide the valued responsive, two-way conversations that the public demands.
Jeremy Franklin, WMATA’s Director of Customer Service says of AST’s role as integration partner, “This has been one of the smoothest implementations that I have experienced within WMATA.” In just four months, AST deployed this modern system and brought WMATA into the modern realm of customer communication and management.
Read more about this exciting transformation for WMATA and how transit agencies across the country can benefit from this solution in this Forbes article.