Customers who fill up at Marathon gas stations are now able to earn Southwest Rapid Rewards® points, La Quinta Returns® points, and other rewards from their choice of select partners thanks to AST and Oracle SOA Cloud Service!
The rewards program, MakeItCount™, which is sponsored by AST customer Drop Tank, LLC, allows members of select rewards programs (such as Southwest Rapid Rewards®, La Quinta Returns®, and others) to earn points at thousands of participating Marathon gas stations, based on their preferences.
Drop Tank, which is based near Chicago, IL, specializes in gas station loyalty technology and loyalty solutions, with thousands of participating locations. Drop Tank partners with fuel and convenience store brands to deploy consistent loyalty functionality across sites that often have inconsistent retail technology. Drop Tank’s solutions unlock loyalty capabilities and a wide range of data services for consumer packaged goods companies and fuel marketers of all sizes.
Drop Tank was experiencing serious issues with integration between systems that severely impacted its ability to provide valuable rewards programs to a wide range of customers. The proprietary systems used by gas stations for rewards processing posed a significant challenge for Drop Tank as it planned to expand its platform to include hotels, airlines, and retail partners for redemption of rewards points.
AST partnered with Drop Tank, its vendors, partners, and stakeholders to develop a comprehensive specification for an integration platform, using Oracle SOA Cloud Service, to ensure both current needs and future changes are addressed. AST worked with Drop Tank as a business partner, rather than a vendor, to ensure the success of this and all future rewards programs.
View a full press release from Marathon Petroleum about the program.