Category: Customer Relationship Management

Join AST and Serene at Premier CX Cloud Conference This Week

AST and Serene, as well as fellow sales leaders from around the globe, are gathered this week at Oracle’s Modern Sales Experience conference in Las Vegas.  The conference, which runs from April 26 through Thursday, April 28, offers hands-on workshops,

Washington Metropolitan Transit Authority (WMATA) Improves Customer Service Capabilities through Cloud Services

The Washington Metropolitan Area Transit Authority (WMATA), as part of its strategic planning initiative to improve the transit rider experience, has engaged AST to replace its legacy Customer Relationship Management (CRM) application with a new, state-of-the-art Cloud customer service solution. 

Critical Signs that Your CRM System Needs an Update

With such significant changes in the way B2B sales are handled in today’s market (such as buyers having much of the significant information even before interaction with the sales team), it is critical that your Customer Relationship Management (CRM) system