Category: CX

Oracle Enhances Its Security by Dropping Java Serialization Support

Oracle is enhancing its security by dropping Java Serialization Support. Serialization has been at the heart of persistent security flaws and has affected an estimated 65% of all Fortune 100 companies in the last year alone. Read more on the

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Thanks, Las Vegas! See You Next Time!


What a quick three days it’s been here in Las Vegas! We sure had fun, didn’t you? But now it’s almost time to pack everything up and return home. So far this week, we’ve reconnected with many of our colleagues,

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Team Serene-AST at CX World!


It’s day 2 of CX World and, as always, Serene-AST is having a blast meeting and reconnecting with people from the industry! The days here are flying by–CX World is almost over! Since time is running out, come and stop

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Kiosk Opening Tonight at CX World!


Welcome, welcome to CX World 2017! We’re so excited to be here to connect with and meet new and old members of the community! We will be here during opening night, so stop by any time from 5:00 – 6:30

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CX World is Just Around the Corner!


Tradeshow season is in full force as many Serene-AST team members gear up to head to Modern Customer Experience 2017 April 25-27 in Las Vegas, NV! Modern Customer Experience is a conference where more than 3,000 attendees will meet to

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Serene-AST Webinars: Powerful and Packed with Knowledge

On September 1, 2016, Serene-AST, LLC hosted an informative webinar, highlighting our solution that enables Salesforce customers to enjoy enterprise-class data management by leveraging Oracle Customer Data Management. The solution seamlessly integrates Salesforce and Oracle Customer Data Management, allowing the Salesforce CRM system

2016 Customer Experience Trends, Evaluated

At the start of the year, Forbes put together a list of the most visible trends relating to CX. Now that we’re halfway through 2016, we can analyze these trends to see what was accurate, what was not, and what we

Are You Ready For the Resurgence of Chat Bots?


Chat bots have been in the news lately – not something like “Clippy” from Microsoft, which was universally loathed, but bots capable of providing natural language processing.  These bots can be placed in your customer-facing service center for assistance in different capacities,

The Federated CX Model

A centralized CX model is a natural starting point for new process implementations. A shared team can manage requirements for the larger organization. However, the larger an organization becomes, the more difficult it is to successfully implement new processes and tools