Tag: Marketing

Seven Evaluations for Second-Generation MDM Tools

David Loshin provides seven evaluation considerations for selecting MDM solutions in this article.  His portrayal of second-generation MDM tools will surely excite many data management professionals.  Before discussing further, it’s worth mentioning that he definitely got it right in his book, Master

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Empower Enterprise-Wide Reporting with Oracle Data Relationship Management

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Can you imagine a world in which an organization’s data warehouse and data marts were aware of new GL accounts and cost centers before they were active in the GL? How valuable would a monthly financial close process be that included

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Maximize Marketing Investment with the Data-Driven Cloud

Many organizations are stymied by the sheer volume of choice in modern marketing tools. Our customers frequently ask: Why is Master Data Management (MDM) important when we discuss marketing? How can Cloud solutions benefit us? What is the best way

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